SEO
(Search Engine Optimisation) & Online Marketing Services
There
are now so many SEO & Online Marketing activities and tasks
needed to make your online presence a success I thought that it
would make sense to list them so that you have a better understanding
of what can be done and what I specialise indoing:
Search Engine Optimisation (SEO)
Search engine optimization (SEO) is the process of improving
the volume and quality of traffic to a web site from search
engines via "natural" ("organic" or "algorithmic")
search results for targeted keywords. As a marketing strategy
for increasing a site's relevance, SEO considers how search
algorithms work and what people search for. SEO efforts may
involve a site's coding, presentation, and structure, as well
as fixing problems that could prevent search engine indexing
programs from fully spidering a site. Other, more noticeable
efforts may include adding unique content to a site, ensuring
that content is easily indexed by search engine robots, and
making the site more appealing to users.
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Search Engine Submission
Search engine submission is how a web site is directly submitted
to a search engine. Generally, the major search engines like
Google, Yahoo, and MSN use crawlers, bots, and spiders that
will eventually find a website all by themselves. However,
there are several reasons to submit a web site or web page
to a search engine. The first reason would be to add an entirely
new web site because waiting for a search engine to discover
it could take valuable time when the submission can be done
instantly. The second reason is to have a web page or web
site updated in the respective search engine and the third
reason is that quite often a website that has not been submitted
to all the major search engines may be loosing valuable visitors
by it not being idexed by all of the serach engines.
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Pay Per Click (PPC) Advertising
Pay per click (PPC) is an advertising model used on search
engines, advertising networks, and content websites/blogs,
where advertisers only pay when a user actually clicks on
an ad to visit the advertiser's website. Advertisers bid on
keywords they predict their target market will use as search
terms when they are looking for a product or service. When
a user types a keyword query matching the advertiser's keyword
list, or views a page with relevant content, the advertiser's
ad may be shown. These ads are called a "Sponsored link"
or "sponsored ads" and appear next to or above the
"natural" or organic results on search engine results
pages, or anywhere a webmaster/blogger chooses on a content
page.
Pay per click ads may also appear on content network websites.
In this case, ad networks such as Google AdSense and Yahoo!
Publisher Network attempt to provide ads that are relevant
to the content of the page where they appear, and no search
function is involved. While many companies exist in this space,
Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter
are the largest network operators as of 2007. Minimum prices
per click, often referred to as Costs Per Click (CPC), vary
depending on the search engine, with some as low at $0.01.
Very popular search terms can cost much more on popular engines.
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Web Content Optimisation
Content is king not only for Search Engine
Optimisation purposes but also for building one way links
(when sites link to yours because of your sites content) and
most importantly giving your visitors good quality, useful
information about your subject or products. Web Content Optimisation
as I call it is when I take the content of your website and
make it as keyword rich (but still informative and relevent)
as I can.
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Affiliate Marketing
Affiliate marketing — using one site to drive traffic
to another — is a form of online marketing, which is
frequently overlooked by advertisers. While search engines,
e-mail and RSS capture much of the attention of online retailers,
affiliate marketing carries a much lower profile. Still, affiliates
continue to play a significant role in e-retailers' marketing
strategies.
Affiliate marketing is a web-based marketing practice in which
a business rewards one or more affiliates for each visitor
or customer brought about by the affiliate's marketing efforts.
Affiliate marketing overlaps with other internet marketing
methods to some degree, because affiliates often use regular
advertising methods. Those methods include organic search
engine optimization, paid search engine marketing, email marketing
and in some sense display advertising. On the other hand,
affiliates sometimes use less orthodox techniques like publishing
reviews of products or services offered by a partner.
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Email / Newsletter Marketing
Email / Newsletter marketing is a form of direct marketing
which uses electronic mail as a means of communicating a commercial
or promotional messages to an audience. In its broadest sense,
every email sent to a potential or current customer could
be considered email marketing. However, the term is usually
used to refer to:
- Sending emails with the purpose of enhancing the relationship
of a merchant with its current or old customers and to encourage
customer loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers
or convincing old customers to buy something immediately.
- Adding advertisements in emails sent by other companies
to their customers.
Email marketing can be a very effective (and cost effective)
means of gaining new business and/or sales.
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Online Press Release Submission
An Online news release, media release, press release or press
statement is a written or recorded communication directed
at members of the news media for the purpose of announcing
something claimed as having news value. Typically, it is mailed,
faxed, or e-mailed to assignment editors at newspapers, magazines,
radio stations, television stations, and/or television networks.
However, it is now possible to submit a press release online
which is then distributed to the "press" (for a
fee) and is listed on press release websites. The main advantage
of this not only from the standard PR value is that many PR
websites are well ranked in the search engines and when the
press release is written with specific Keywords in mind it
is possible to get excellent keyword positioning for the release
due to the strength of the PR website itself. Again, a very
effective way of marketing your business, products and special
offers on the web.
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Link Building
Link building is a pretty general term used to describe anything
you do to build links to a website. There are two primary
reasons to build links; Direct Click-Through Traffic, and
Search Engine Optimization (SEO). There is two main types
of links:
- Reciprocal Link: A reciprocal link is a mutual link between
two objects, commonly between two websites to ensure mutual
traffic. Reciprocal linking between websites is an important
part of the search engine optimization process because Google
uses link popularity algorithms (defined as the number of
links that led to a particular page and the anchor text of
the link) to rank websites for relevancy.
- One way link: A One way link is a term used among webmasters
for link building methods. It is a hyperlink that points to
a website without any reciprocal link; thus the link goes
"one way" in direction. One Way Link are seen as
more valuable in Google's eyes because your site is seen to
be 'of value' because a site is linking to you but there is
no reciprocal link in return. The other advantage of one way
links is that you don't have to link back to anything. This
way you are avoiding linking to bad neighborhoods which could
in turn get you banned from Google.
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Autoresponder Solutions
An autoresponder is an e-mail utility that automatically replies
to an e-mail message with a prewritten response when that
e-mail comes into a specific e-mail or Internet address.
Autoresponders are used by individuals and also by Web sites
that need to respond to user comments automatically. The standard
use of an auto responder for example is an individual may
use an autoresponder feature of e-mail to inform the sender
that he has gone on holiday and will not be replying personally
to e-mails until he returns to the office. A business may
use an autoresponder in response to a newsletter subscription
request to verify the opt-in or subscription cancellation
or to indicate to the sender that a user comment was received.
However, Autorepsonders can be used in a more sales and marketing
way. There is autoresponder software available now which enables
a website to set up a pre-defined campaign so that once an
enquire is made there will be a set number of responses/offers
sent over a specific period of time - enabling you to remain
in contact with the potential customer automatically which
in turn can increase sales or sign ups.
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Blogging
A blog (an abridgment of the term web log)
is a website, usually maintained by an individual, with regular
entries of commentary, descriptions of events, or other material
such as graphics or video. Entries are commonly displayed
in reverse chronological order.
Many blogs provide commentary or news on a particular subject;
others function as more personal online diaries. A typical
blog combines text, images, and links to other blogs, web
pages, and other media related to its topic. The ability for
readers to leave comments in an interactive format is an important
part of many blogs. The big advantage of a Blog is that they
are indexed well by search engines and by writing your own
content for the blog you can enhance your serahc engine positioning
and in turn link back to your main website.
To discuss any of the above services or to discuss your website
specifically and how I can improve it from an SEO & Online
Marketing perspective please feel free to contact
me at any time. |
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